CV

Professional Summary

Design Strategist - Interdisciplinary strategy through user experience research

Multifaceted Design Strategist with expertise in UX/CX Strategy, Research, Design, diverse industry experience, including Tech, Public sector, Marketing, Supply chain, Retail, and Education.
Proficient in leading and gathering requirements, conducting qualitative/quantitative research, and synthesizing insights for user-centred products and services.
Skilled in facilitating and leading discovery workshops and interviews and providing strategic guidance to cross-functional teams.
Excellent organizational and time management abilities, ensuring precise project execution and goal alignment.

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Skills

UX / CX Strategy Facilitation Journey Mapping Synthsys

Synthesizing Qualitative & Quantitative Research Methodologies

Time Management Concept Development Design Strategy

Work Experience

Apr 2022 - Dec 2023

UX Strategist & Yellow Pencil

• Explored multiple sources for discovery, analyze business problems, synthesize recommendations, and explore solutions.

• Worked closely with project managers, content strategists, designers, and developers to communicate complex ideas, offer strategic guidance and provide feedback.

• Led workshops for public sector stakeholders and external business users, including vision workshops, interviews, customer story mapping sessions, usability testing, and delivering reports and presentations.

• Collaborated with project managers and stakeholders to define requirements and transform them into user stories, acceptance criteria, and a clear backlog.

Feb 2020 - Dec 2021

Sales Specialist | CX & Shoppers Drug Mart

• Implemented eClienteling app functions to support sales and customize the customer’s needs.
• Analyzed existing experiences and understood new needs of the business and website user.
• Engaged with the community through social media to elevate engagement and interaction.about you.

Jun 2019- Feb 2020

UX Researcher & Assister.Ai

• Gathered requirements from clients using different methods, including interviews, BRD sessions, prototyping, and interface analysis.
• Helped the developer team to ensure that the insights were delivered end-to-end, from research to design and service implementation.
• Collaborated with the creative team to write copy and create brand strategy documents such as personas, experience maps, brand stories, as well as tone and voice guides.

Aug 2018 - May 2019

Design Strategist & Institute without Boundaries

• Conducted qualitative and quantitative user research by observing user behaviours and applied problem-solving to identify gaps and opportunities.
• Facilitated various Design Charrettes, including working closely with the contributors' team to conduct research and produce strong visual and written content.
• Used human-centred design principles and developed products and new services for the specific group of Wood Green Community Centers users to enhance the functional experience.
• Created and maintained documentation, including project charter, project plan, action log, risk matrix, and status reports for the project.
• Served as project manager for a book publication, created business requirement documentation for presentation, and designed project plans using Trello.

Education

2021-2022

Dún Laoghaire Institute of Art, Design and Technology

Master of Arts in Design for Change

2018-2019

George Brown College

Post-Grad Degree in Interdisciplinary Design Strategy

2007-2011

Sepahan University of Science and Technology

Bachelor's Degree in Computer Software Engineering