A DIgital Strategist, CX/UX Strategist
PROJECT TYPE:
Service and Product design, recommend approaches for Engaging the end user with the services.
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PROJECT DURATION: Five Months
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MY ROLE:
Design Strategist, Design Researcher, Facilitator
THE CHALLENGE:
WoodGreen is the community centre that offers services and programs to the community to address the various inputs that can lead to or exacerbate homelessness. The project has identified unique challenges associated with the delivery, sustainability and effectiveness of their lobby program.
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CLIENT: The WoodGreen Community Centre
Research and Planning
Project Description
Wood Green is the community centre that offers services and programs to the community to address the various inputs that can lead to or exacerbate homelessness.
The project has identified unique challenges associated with the delivery, sustainability and effectiveness of their lobby program.
Problem Statement
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Long wait times for accessing services are a barrier to those services.
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People who access services struggle with not being followed up with.
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The system of social services and programs is confusing.
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Everyone, homeless or not, seeks out the community.
Insight Process
The process insight for WoodGreen Community Centre's service design involves a comprehensive approach focused on understanding and meeting the community's diverse needs. Beginning with thorough research and engagement, we gather insights into the specific requirements and challenges the community members face. Collaborative workshops and feedback sessions with stakeholders ensure a participatory design process.
Design Question
How might we build trust with the families who seek stabilization through Wood Green's services?
Concept Development
Two Final Concept's Mood Board
Our Solution and Proposed Strategy
Community Mentorship
Encouraging community mentorship makes WoodGreen a community hub activity.
Concept Sketch
Encouraging community mentorship makes WoodGreen a community hub activity.
Concept Validation Activities
5WH Questions
What:
Building community + Locating gaps in services
Aims to transform 650 into a destination - somewhere to be surrounded by friends and people who understand each other - rather than merely a stop on a journey
Requires a follow-up, something not currently provided through the services at 650
Who
The like Newcomer and the people are new in the city and don't have any relations and family in Toronto.
Why
We designed new services and programs to engage more residents in the community and help them feel safe and belonging.
Lotus Blossom
Platform for Ideation,
Concept Development
